My "Publisher" required a logo design, which I commissioned and I was happy to supply. The first thing I needed to do was settle on a name. I started with one of my favorite 'A' words, Axiom (a self-evident or universally accepted truth). Drew some ideas. The next letter was "B' so I looked around for a word; for some reason I thought Bison would make a good name. Now I'm not sure why I thought that.